In all fairness, occasionally one of Ed Hardy fragrances might score big with the teeny boppers during holiday season (my baby sister just might own a bottle), but let's face it-- "Love Kills Slowly" (the Ed Hardy trademark design slogan) might as well be "over-priced graphic print, tattoo inspired, rebel-without-a-cause t-shirts die quickly." Abercrombie and Fitch, I might add, also demonstrates this, but adds its own twist with a dash of preppy and a liberal dose of sexual (in your face!) innuendo.
And if designer graphic tees from Audigier and "The Moose" are last year and the year before last year... then True Religion is next. Sure, the thickest stitching you've ever seen in your life might be cool if you're 13 to 18-years-old and need a pair of sturdy, heavy-gauge designer denim with loud "stare at me" butt pockets to wear to the Friday night football game. Or, if you have a wardrobe that doesn't have a single color that might clash with the traditional orange and yellow True Religion stitching, then the $200+ price tag might be worth it for a pair of super casual "take the kids to the park" and "meet my friends for lunch" denim.
But I, for one, have a lot of the fun, bold colors that are up and coming for spring this season. I love my Iris colored purples, my grassy greens and my cerulean blues. I'm almost 24, and since I don't attend high school social events regularly I don't feel the need for my ass to scream "I'm wearing True Religions! Look at me!"
And lastly, working in the retail industry, I know how flawed the product can be. The stitching comes undone at times, and the butt pockets are so low they make even the finest J.Lo style booty look saggy. I've never seen a denim stretch so much (more than your typical half size) and there are huge variances in sizing among all of their product. And if you want a peep show... this is the way to go! The rise in so short in front you can see ingrown hairs from where your pubes were last week!
Oh! By the way... did I forget the BLING!? WTF is up with the rhinestones? If I want to add a little sparkle to my denim, I'll buy a much more comfortable and affordable pair of Citizens of Humanity jeans and go play with a goddamn Bedazzler!
Again, if I'm being fair, there are probably a few pros left for True Religion before their denim will become completely untouchable. First, their adds in Vogue and Vanity Fair can be cute at times. And good advertising goes a long way towards extending the life line of a destined-to-die-out brand. Secondly, their perfume (like Audigier's) isn't too bad... and come to think of it, I think THAT is the pretty little scent my high school sis douses my bathroom with when she comes to visit (I don't think I'd actually let her own anything Ed Hardy... even if it was just the perfume). And lastly, the design team seems to be making an attempt to make a more "mature" product. Lately I'm seeing darker, dressier denim from them, with thinner, white stitching.
But... the pockets are still HUGE, low, and in general, obnoxious. If I see another pair of blinged-out True Relgions on a mother of two, or a any woman over the age of 18, I just might lose my mind. So I think I'll re-visit my point, which is: True religions? Not really such a religion, anymore. Toss 'em girls, or wear them when you're building houses in South America!
You're soooo right. They're already selling True Religions at Costco so they must be on their way out ;-)
ReplyDeleteAnd the pockets, omg.
P.S. Everywhere I go I examine peoples' denim now, thanks to you, it's sooooo bad. NO ONE has ones that fit properly. NO ONE.